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Loving Fitness

zygomatic_monkey | Sat, 12/08/2012 - 04:11

Brief from client 

Simple, clean design
Work in a heart
Fitness studio that offers yoga, martial arts, personal training

4 Comments

Shawali's picture
1379 pencils
Shawali | Sat, 12/08/2012 - 06:51
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Ouch! Sorry, but nothing works here.

First and foremost, it is not simple at all. On the contrary, it's way too complicated because of all these strokes, different sharp angles and graphic gimmicks (the big L, the 45° angle) When I look at it, I don't get any notion of yoga.

The general composition is way off too. It's completely uneven, with the left guy being more skinny than the right guy.

And the colors don't match at all. Not counting the fact that there are too many of them. As a rule of thumb, try to stick to 2 shades top.

Globally, the main word here is SIMPLIFY. Get rid of the superfluous. Check out what kind of logos have been done for this type of client. I didn't, but I'm pretty sure you won't find any pointy angles and PowerPoint-like colors =)

Good luck.

zygomatic_monkey's picture
zygomatic_monkey | Sat, 12/08/2012 - 21:15

I make absolutely NO claims to being a professional. None. :-) I am simply trying to do someone a favor. They liked it, but I didn't ...not really. The more I looked at it, the less I liked it, so I decided to seek advice. I truly appreciate your response. Thanks!

Shawali's picture
1379 pencils
Shawali | Sun, 12/09/2012 - 01:35
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No problem!

I hate when clients like stuffs I made for them but I don't like. =)

Good luck.

k-kh-chan's picture
2 pencils
k-kh-chan | Fri, 02/01/2013 - 21:21
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My neck certainly received some working out there!
The idea works, but try compressing those figures into the block. The figures could use some form, instead of using lines to define the figure, try shapes.

The idea of making things diagonal to introduce motion is tempting, but in your scenario; an upright solid font does more justice.

Red works, but add a little gradient to imply progression. Try just Red and White to see what you can come up with; you'd be surprised at how powerful it can become.

Good start, but you shouldn't stop and call it finished just because the client nods their head.

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