Bookmark
Bayne86 | Wed, 11/06/2013 - 12:25
Brief from client
Logo and slogan created for an inner city bookstore.
Existing bookstore looking to rebrand itself. A modern, fresh aesthetic targeting the mature reader was requested.
Logotype is intended to vaguely resemble a paperclip (people use them as bookmarks right? not just me?)
3 Comments
Overall impression is that i really like it.. I didnt see a paperclip but saw a book instead! I would like to see some more colour though and not sure that the gradient is working as you have flat color everywhere else
I like this. I see the paperclip. I also see how M@ sees a book, which is a nice little bonus. The red bookmark pops out and, to me, drives the point of the name home. The gradient could just as easily be a solid red so I don't have a problem there. The fonts work for me as well. I guess if you want to push the paper clip visual, I would start by rounding off the end of the clip on the top of the logo like it is at the bottom. Nice work.
Is a good job, maybe just remove the sharp end to the clip. But Im fine with that. Good Luck