Likewise
Brief from client
Likewise is a youthful, forward thinking company that creates parts for high performance vehicles that will make the owner stand out from others.
The audience are males and females aged 17-35 years old. They work all types of jobs, though they have a love for motorsport and the high performance car industry.
The brand needs to depict a sense of freedom, youth, and slight angles of being a renegade.
The logo will be engraved/machined into each product.
Hi all.
This is the final design that we have settled on after weeks of pouring over possible options.
The most important part of the brief is that the logo will be engraved/machined into the products that Likewise will sell, which does limit how the logo is formed in some cases. We have confirmed with a machinist that this design will work.
Regards,
Ben.
7 Comments
Posting an approved final design defeats the purpose of critique. I'm curious as to what the intent here is.
Thanks for the comment. By 'final design' I meant the design that we have settled on. It hasn't been delivered yet. We are still technically in the design phase, but we are now seeking feedback on what we have come up with.
Any feedback would be greatly appreciated!
Very striking visually. This logo works. At first, I was a bit worried that the e looks like a z. But then, no.
It's a bit refreshing to see a good logo on here, for once =)
Good job!
Thanks for that!
I agree with some of the above and not with a lot.
I don't think this is finished. The type is too haphazard and illegible in parts. It needs refining before you can send it out.
The 'e' in like for example is not working and easily mistakable for something else. It doesn't instantly say likewise.. far from it.
I do like the general flow however and on close inspection, it does look well thought out, and I like the way that the whole of it sits on an arc. Keep at it. :)
Thanks for the comment. These are also points that we keep coming back to. Will take this on board and try revising some of the letters.
I mainly love this logo because it reminds me of my personal logo for freelance work!! only yours looks better haha
it's that one right there
<-
:P