Multi Soluciones Hardware Store
fpatron | Fri, 06/12/2015 - 22:37
Brief from client
Hardware store
Family Business
Different departments (electricity, gardening, etc.)
Use specified colors

Hey!
I'm working a new logo for a hardware store, it's a family business. It's name is Multi Soluciones in spanish, which translates to something like "multisolutions", as you may know hardware stores sell all kinds of things, hence the "multi" part.
First logo intention: to represent the hardware store in the center and the different sections it has surrounding it (electricity department, gardening department, etc.)
Please let me know what you think, any tip is appreciated!
Thanks!
2 Comments
Are you sure that "Multi Solutiones" doesn't translate to "Vacuum Cleaner" ? =)
Now more seriously, this logo is utterly boring and certainly doesn't say "family business". It looks like a corporate logo from the 80's. It lacks personality, character and a bit of human touch. It feels like you made this straight on the computer, skipping the most important steps of the creative process that are research and sketching.
I must agree with the gentleman above.