Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Personal Mark

Brief from client 

Exploring a personal mark

Exploring a personal mark

11 Comments

Shawali's picture
1380 pencils
Idea
updown
Symbol
updown

I like the popping out thing going on here, but as I said in your previous post, I'm really not feeling that Z, which still looks weird and clumsy to me.

unterm rad's picture
91 pencils
Idea
updown
Colors
updown

Someone would like to discuss the finer points of intellectual property law with you:

unterm rad's picture
91 pencils
Idea
updown
Colors
updown

All kidding aside, this is pretty good, but I think the curves of the Z could be refined a bit, they don't seem to flow right. I'm sure it's hard to get that center stroke to change direction and thickness and still move fluidly.

I do like the 3-D perspective idea, but the end of the letter on the lower right seems to be more shallow than at the top, it's as though the the letter extrusion is going in one direction bu the letter face is going another, or that the letter is twisted in three dimensions perhaps.

All in all I think this is a good sketch but needs adjustment. Don't abandon this idea, I think you're on to something. The pairing of a completely curved letter paired with straight angular lines is a nice contrast.

ricardozea's picture
22 pencils

Yeah, I've been referenced to El Zorro since the days I started using the Z as my brand :). NetZero is another one.

You think the curves of the Z aren't refined? I drew the Z by hand and then traced the lines to create the vector, I paid close attention to making sure the lines were smooth. Interesting what you say :)

Will keep tweaking based on your comments.

Thanks a lot!

cooperads's picture
196 pencils

I looked at this three times before I saw the Z. I am tired, that may have something to do with it. I didn't see it until I saw UR's post about perspective.

It is obvious now, but I looked at it at first and didn't see it, I was trying to figure out what it was...like two thumbs or some such thing. Again, I am very tired today, that may have clouded my vision.

ricardozea's picture
22 pencils

It'd be great if you could provide more clear insight.

By the way, did you like it when you figured out the Z? Or was it a a disappointing experience?

Thanks

cooperads's picture
196 pencils

I do like it but I would tweak the colors a bit. Perhaps the 3d portion could have more contrast to the main color.

ricardozea's picture
22 pencils

Good point cooperads.

Thanks for the suggestions.

BTW, I'm glad you liked it :)

xKillswitch's picture
424 pencils
Idea
updown
Symbol
updown
Colors
updown

I like the slanted 3D look, but not a fan of the Z. Particularly how the ends curve inward.

unterm rad's picture
91 pencils
Idea
updown
Colors
updown

I guess what looks strange to me about the curves is that there seems to be a twist on the surface of the letters, a compound curve where they are bent in three dimensions. Rendered in flat colors without shading makes that curve hard to perceive, but if you follow the extrusions you'll see that the corners of the letters reach different heights, which would result in a curved letter face.

I'm probably over-reacting to this, but it just looks a bit off to me. It doesn't look bad, I think you've done good work. But if this were mine, I'd change it.

fredrg's picture
84 pencils

Unless you look at it as the Z is poking out of a hole rather than on a flat plane, then the shadows are correct for the surface of the Z as a flat plane.. Or have I been drinking too much...

Version history