Ruxur
Katelin Kinney | Sat, 11/14/2015 - 06:50
Brief from client
For my own practice again. I'm wanting to create a brand for a child's action toy company. Should be energetic, somewhat aggressive (but obviously appropriate for young children age 4-12...around that range). Company would sell items like sleds, waterguns, sports games. For research I'm looking at brands like Nerf, K'Nex, Legos, HotWheels, etc.
I was going for something that had symmetry, but also looks a bit chaotic and kid-messy. Tilt was meant to add movement (hinting at the physically active toys and action-packed fun). Colors I wanted to be gender neutral...I think the packaging could also really help to achieve this.
3 Comments
fancy version for packaging...thinking of changing the purple to a neutral dark gray.
l LOVE this! Part of me wants to see it on just a white background because that purple is really jarring. However nonetheless the logo itself looks great and makes sense with what you're aiming for. Personally I don't really care about it being tilted upwards and think its strong enough just laid out horizontally but that's nothing major. Good job.
"Tilt was meant to add movement (hinting at the physically active toys and action-packed fun)"
I disagree. I think it subtracts order and strength from the logo. I'd much prefer a straight-on approach. That's really the only thing I'd change.