Aequitas
lifestyle_x | Tue, 11/17/2015 - 23:16
Brief from client
A new start-up that creates round, colourful swings for kids that are made from fair-trade rope of the Philippines. Design, but still fun. The logo is for the product, not for the company itself.
Played a bit more with the swing concept. Colours still for kids, added the sun to show the "good times" you can have with the product
2 Comments
I do like that font, but that font for a children's swing company might not work.
The swing almost looks like a happy smiling face. Maybe try something with that? Overall though, this isn't working.
This looks like you started right on the computer. Never a good idea. So...
You will get my list of things to do. For first logos especially.
1. Research. - Look at logos. A bunch of Logos. Then some more logos.
2. Brainstorm - Take the company name, as well as some of things that represent them. Branch off from them, even if it doesn't make sense. Spend a good 30 minutes.
3. Pair the words, or pick words you really like. It doesn't need to make the best sense, or be from the same tree. If you have Dinosaur + cowboy - hey go for it.
4. Sketch some ideas. I would say about 6 of the pairs.
5. Pick the three that are working the best. Spend time on them. Sketch and refine.
6. Refine more.
7. Refine more more.
8. Turn on your computer.
9. Take the best of each of those 3 ideas and scan them in.
10. Bring us those 3 ideas.
11. We will help you from there. :)
But no computer work until we see some sketches! ^-^
... One day someone is actually going to listen and bring us sketches.
I wasn't even sure what I was looking at, to be honest. Sketch some more ideas out, as Waffles suggested.