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Ali Design Studio

Brief from client 

ali design studio

4 Comments

saraqroxy's picture
158 pencils
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Sorry if this comes off as harsh, but I don't think this works. There shouldn't be that much text below any logo- that's nearly a paragraphs worth! It's also poorly kerned (there aren't even spaces between the commas and the next word) but more importantly, it just shouldn't be there. It's a logo, not a newspaper ad.

Secondly, the hand with the paintbrush needs to be way, way more simple. The little lines around the wrist and paint drops coming off of the paintbrush are too detailed- I'd get rid of all of those secondary lines and just keep the hand and brush.
I'd go back to the drawing board with the main text (that font is kind of peculiar), simplify the hand drawing and either reduce the subtext by 75% or get rid of it all together!

Hope this was helpful!

tazmanean_devil's picture
36 pencils
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Not just what Sara said, but you can add spelling errors and very poor grammar. All kinds? All Linds even?? Lose all the copy and keep it simple. You could keep something like.... Design • Service • Excellence or something like that. 3 words that encompasses all you provide to your clients. The hand is wearing a glove which kinda reminds me of Mickey Mouse. Which is how i'm viewing this attempt... Mickey Mouse. The "ALI" isn't even aligned with "Studio". Too much to fix... I'd start all over.

saraqroxy's picture
158 pencils
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Oh man, I didn't even notice the spelling and grammar situation! (To be honest, there's so much text I didn't bother to read it...) But yeah, it's terribly written.

I think Taz is correct in saying that you should just start over.

hueroth's picture
153 pencils
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The above comments are right about your "erratic" logo. "Simple" is the word that will save you, integrate symbols, don't put them all , use as less lines as you can, put less words, not a description of the business, less details and more identity to the symbol. Don't bother to improve that, usually is easy to improve on garbage (sorry but this is it) but it remains garbage, start all over with a fresh idea.

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