Alpharised logo

If Alpha Rised knew the future, then they should know that they will need to rework their logo so it doesn't look like a bad horror film title straight from the 90s! Okay jokes aside...

I love the name, I think it has a memorable ring to it, which is great for a logo, but there a re a large number of glaring problems that must be addressed:

Firstly your font looks pretty bad. You have a bevel and emboss on "Alpha" and a hard vector shadow over a soft shadow. I would say take out the shadow all together as well as the photoshop effects. Just leave it as flat 2D text, so it doesn't have that "Made this in photoshop under 10 seconds WOOHOO!" feel.

Secondly your symbol is outright creepy! Sorry to be blunt but a severed photo of an eye (With badly done eyelashes I may add!) just doesn't work as a symbol, better yet as a logo. You can take that out altogether - Lets just focus on the text.

Thirdly while we're on that note, your font can be reworked. Check out fontsquirrel or losttype for better font choices. The words "Alpha Rising" are also too close to each other, overlapping even, you will be best with making them next to each other rather than one on top of the other. The subtext "We know the future" Is also too small, and in an awkward part of the logo, it will look best snugly wrapped at the bottom of the larger fonts, once you have them next to eachother.

Keep the text one flat color without the effects and we may have something to work with here.

The typo, the composition, the colors, the effects remembers 80's logos... Furthermore, it's near unreadable and, once printed, it's fully unreadable.

If your company name is one word, it makes no sense to split it.
I know what you're trying to do, but believe me, don't do it.

Design feels more 90s-ish to me, primarily because a lot of young folks were messing with Photoshop back then. I highly suggest going Vector as you get much cleaner concepts and sharper images.

The layout feels chaotic as you're relying on the imagery to explain the purpose more than the logo... which is why its called a logo. Using imagery behind the logo is far too passé.

Try making the text do more work and let the tagline finish the thought. Either place an image beside or on top of the name and/or tagline, but never behind. Its almost like someone standing in front of you at the movies.

Add some colours too! Design work shouldn't be depressing!!