AVOCADO FARM LOGO
aeflick | Mon, 01/23/2012 - 20:29
Brief from client
The client is a small avocado farm in Ecuador trying to introduce HAss variety avocados to the Ecuadorian market. They asked for a modern looking yet classy logo with an image of an avocado, the name of the farm "Finca El Milagro" and the words "aguacate Hass" to appear
Customized the font and created a stylized avocado for the visual element, but feel like something is missing. Any suggestions or feedback would be appreciated.
6 Comments
the avocado looks alright in this size but I'm wondering what it will look like when condensed. The typography doesn't seem to be working it just adds confusion. Especially with the leaves. the 'aguacate bass' looks really squashed, take into consideration every element and make sure it works seamlessly. The typography is you're only main problem in my eyes.
Nice grainy aguacate but it's going to work only on a poster.
The leaves and flourishing details on the text is juts too much.
I think the symbol is fine & unique how ever the type is not. I would suggest working on the type and colors for the type. I would also work on scaling it's just to awkward looking at the proportions you have now
Ditto.
symbol must be redesign working on more simply color scale. and take a look on a best choice of typography.
Nothing is missing, you have too much of everything there and it's not going to work at all unless you drastically simplify it.