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Black Boxer

Brief from client 

Create a brand name and logo for a car protection device.
The device supports 2 up to 4 cameras, GPS, a crash-sensor and safes everything to a SD-Card.

The brand puts together two ideas: the blackbox and the dog - a symbol for protection and awareness.

20 Comments

MarceloDMnzs's picture
22 pencils
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U need a seriousness typography, a straighter one.

Lukinha's picture
20 pencils
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I agree with MarceloDMnzs, try also adjust the spacing between blackbox and sub​​-title

machac's picture

Thank you very much! The idea was to make it feel professional, characteristic but also friendly, that's why we have chosen the rounded version. (Akko by Akira Kobayashi)

Lukinha's picture
20 pencils
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the source is very good, what is strange is the spacing between the Black Boxer and sub​​-title :)
see below:

thanks for the font, the more I found to download :/

machac's picture

thanks. yes, you are right, if the claim is always below, this would work better. There exist's also a german and chinese version, where the wording unfortunately can't have the same wide. this was the reason why we made this distance.

Lukinha's picture
20 pencils
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now understood,
was very good indeed, great job!

M@'s picture
113 pencils
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Love it! i think the typography works really well. it matches the symbol great! wouldnt change anything, well done

hueroth's picture
153 pencils
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i don't mind the typography but you got to think this is about safety and stuff...i guess you c go with some helvetica family , rounded and semibold , like a boss :D

geracao ideias's picture
266 pencils
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I love it. And I love the font!!! Can you send it to me??

machac's picture
geracao ideias's picture
266 pencils
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thanks!!

Avermaete's picture
2 pencils
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Typography is good. It has the same roundings as the logo which enhances the match. Good work!

2423media's picture
156 pencils
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I like the "BlackBoxer" type

razerrath's picture
22 pencils
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I like it!

machac's picture

Do you think, that the black boxer / the dog / as a sign for protection and awareness, works in all cultures? Or do you think there might be some restrictions??

Theo Brockmann's picture
121 pencils
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Looks really good! I like it.Lukinha gave some helpful hints, i.e.spacing of the bottom line. I agree.

thecuraga's picture
52 pencils
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It's not bad at all. The gradients are a little iffy in the symbol in a few places, but nothing terrible. I think it's a really nice logo overall.

crazyivan4's picture
18 pencils
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gr8 logo..... like the typo....... like the previous comments, u need to adjust the space between blackboxer and tag line..

rakeshpatwari's picture
13 pencils
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Looks great... just perfect.
Love the typography and the dog.

I am from India and in our culture, dog represents protection and also faith not awareness though.

cheers for the great work!

saraqroxy's picture
158 pencils
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I think this is pretty great! The only change I'd make (and I believe it's been mentioned before) is adjust the space between the name and the tagline- less space. Otherwise I think it looks really nice!

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