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Campbell West Rebrand

Brief from client 

Campbell West is a strong name is their area. They wanted to get away from their original clip-art infested logo to a logo that could be iconic and professional.

Client wanted a clean professional look. They already had the "CW" established but it was accompanied by a clip-art front-end loader.

We worked through several different designs (none of them having the front-end loader) but eventually our client saw the strength, cleanness, and professionalism of this concept.

6 Comments

creativehart's picture
1 pencil

Logo in action

SF-Graphix's picture
219 pencils
Idea
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Symbol
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Typography
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Colors
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If its already in action to late to turn back now, but luckily it looks great! =)

geracao ideias's picture
266 pencils

ehehehehe

creativehart's picture
1 pencil

Whew! Thank you very much.

geracao ideias's picture
266 pencils

I agree with monito

creativehart's picture
1 pencil

Thank you!

Version history