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Campbell West Rebrand

creativehart | Wed, 07/18/2012 - 16:47

Brief from client 

Campbell West is a strong name is their area. They wanted to get away from their original clip-art infested logo to a logo that could be iconic and professional.

Client wanted a clean professional look. They already had the "CW" established but it was accompanied by a clip-art front-end loader.

We worked through several different designs (none of them having the front-end loader) but eventually our client saw the strength, cleanness, and professionalism of this concept.

6 Comments

creativehart's picture
1 pencil
creativehart | Wed, 07/18/2012 - 16:50

Logo in action

Stephen Fitzgerald's picture
405 pencils
Stephen Fitzgerald | Wed, 07/18/2012 - 17:06
Idea
updown
Symbol
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Typography
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Colors
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If its already in action to late to turn back now, but luckily it looks great! =)

geracao ideias's picture
269 pencils
geracao ideias | Wed, 07/18/2012 - 18:19

ehehehehe

creativehart's picture
1 pencil
creativehart | Thu, 07/19/2012 - 00:01

Whew! Thank you very much.

geracao ideias's picture
269 pencils
geracao ideias | Wed, 07/18/2012 - 18:20

I agree with monito

creativehart's picture
1 pencil
creativehart | Thu, 07/19/2012 - 00:02

Thank you!

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