Campbell West Rebrand
Brief from client
Campbell West is a strong name is their area. They wanted to get away from their original clip-art infested logo to a logo that could be iconic and professional.
Client wanted a clean professional look. They already had the "CW" established but it was accompanied by a clip-art front-end loader.
We worked through several different designs (none of them having the front-end loader) but eventually our client saw the strength, cleanness, and professionalism of this concept.