CCL Marketing
2423media | Fri, 09/28/2012 - 20:54
Brief from client
Client hired someone else who pretty much stole a concept. A few elements were salvageable and important to the client.
Used a symbol element the client likes and tried to come up with a cleaner version of their previous logo with only 2 colors as opposed to the original six. Jury is still out on this one...
2 Comments
This logo would take up the whole width of a page if you waned to use it for anything. It could me a logo for a train or a centipede maybe. It's not enough to think of a symbol, you need to design that symbol. It's not enough to use a font to type in a text, you need to design that text part, you have to follow typography rules or at least have some sort of feeling for that. You also have to take usability to consideration.
Agreed. Client doesn't know what they want, but they want every concept they can think of in one package. Thanks