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D' Caterer logo

Brief from client 

No brief. Client is a start up catering company. Not a lot of information to provide. He provided a sample of what he was logo he was looking for.

The company is called D'Caterer (pronounced 'Da Caterer'). I've using a TeX Gyre Adventor font. I chose a knife, plate and fork to show a serving set up. The knife acts as an apostrophe and connects the "D" with the rest of the logo. I'm hoping the the orange and green palette comes across with a since of freshness and the expectation of a gourmet meal.

3 Comments

Shawali's picture
1375 pencils
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This is really not working. But it's not really your fault. Since you haven't been provided with a proper brief, you can't really come up with something viable, original and creative.

Cutlery and a plate for a restaurant? Come on, it's the most basic run-of-the-mill and uncreative idea ever. The font is very stiff and corporate, not really appealing for that type of business.

Also, how are people supposed to know it's pronounced "Da Caterer"? (What a silly name for a restaurant, by the way) I simply read D Carterer.

Again, you really need a proper brief from the client. Without it, it's like running a marathon with your ankles tied together. You can still move forward, but you won't go very far.

Here's something that will help you : 16 questions to ask your client before starting your design process : http://www.designfollow.com/design/logo/16-questions-ask-designing-logo/ Make sure your client spend time answering these questions, as they are fundamental to the quality and relevance of their future logo.

Now that you have your answers, you can start your creative process. First off, do a bit of research: check out what other restaurants did with their logo (get a Pinterest account) This will help you understand what has been done, what can be done and what should be done (and what shouldn't). It's a great source of inspiration. Talking of inspiration, check out www.logopond.com and www.dribbble.com also.

Now that you got your inspiration fix and that you have a good vision of the field, turn off your computer, grab a piece of paper and a pen and sketch like your life depends on it! Sketch a few hundred ideas, from random scribbling to more elaborate doodling. It also helps to write down words that you can link to the catering business. It'll help ideas pop up in your mind.

Once you got a few ideas you like on paper, execute them on screen. try out different sets of colors (orange and green, meh) Same with fonts: try not to have more than 2 different fonts one complimenting the other (check out www.fontsinsuse.com) Get ahold of professional fonts if you can. To that end, go to www.losttype.com www.fontsquirrel.com. You can find some really cool professional types for free there.

Remember, simple is the best, as long as it's not mistaken with simplistic. Complex is also great, not to be confused with complicated.

Do not hesitate to come back here to submit your logos, to get feedback and pointers.

I hope this helps. Good luck.

BUBLA's picture
9 pencils

Charlie, I'm thinking what if you could create a column/section here where designers can check on information that you're included in your message here?
I think that way it would benefit all of us. What do you think?

unterm rad's picture
91 pencils

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