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DESHA - Creative Design

hévertonb | Thu, 05/02/2013 - 04:12

Brief from client 

With the concretization of a child dream to create an agency together my brother, came the task of give it a name.

Aiming to create a name that have a good sonority and easy to remember, allying responsibility and personality we arrive at name “DESHA” that have a sound like “DEIXA”, which in Portuguese means “Leave” or “let”. The slogan is “We do it” and give the complete and literal meaning of word.

Another part in conception of name carries is the activity filed together the names initials:

DES – Design
H – Héverton (my own name)
A – Anderson ( my brother’s name)

With a script font, try to represent elegancy and funny. The symbol makes an exclamation point which means an affirmation.

DESHA! A gente faz (LET! We do it)

The biggest challenge of this logo is became it simple e easy to use, without many aggregate draws. Now my doubt is to meet your opinion, is know if I have to use the symbol or just the typography.

Hope you enjoy it.

Pencil version

11 Comments

Shawali's picture
1376 pencils
Shawali | Thu, 05/02/2013 - 12:13
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Hey, this is really cool.

I'm not 100% sure the kerning is perfect, but this is looking really good. My favorite so far.

Well done!

hévertonb's picture
hévertonb | Thu, 05/02/2013 - 04:50

Thanks Shawali

godoval's picture
76 pencils
godoval | Thu, 05/02/2013 - 08:00
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cool logo!

hévertonb's picture
hévertonb | Thu, 05/02/2013 - 16:29

Thanks

M@'s picture
345 pencils
M@ | Thu, 05/02/2013 - 14:55
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yea this is great! awesome idea, maybe if you filled in the middle of the A it would look more pencil like i think?!

hévertonb's picture
hévertonb | Thu, 05/02/2013 - 16:31

Thanks M@, i'll try

venusasaboy73's picture
28 pencils
venusasaboy73 | Thu, 05/02/2013 - 16:12
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So I guess I'm the only one who thinks this is too gimmicky.
I see what you're trying to do here, it is clever, but it doesn't really work for me.
I wouldn't take your firm too seriously with that kind of logo.

hévertonb's picture
hévertonb | Thu, 05/02/2013 - 16:38

This is the problem, the agencies are focused on seem serious, but are forgetting creativity, being gimmicky makes the customer think beyond the usual. That's what I want.

Thanks for the reply

jim@zgraphics.com's picture
22 pencils
jim@zgraphics.com | Thu, 05/02/2013 - 20:07
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I like the concept but I really didn't see the pencil at first and the backwards D throws it off for me. I think there is potential in this idea but I see this more as a secondary logo or something that would be used for a campaign, not as a first impression of your company.

hévertonb's picture
hévertonb | Thu, 05/02/2013 - 21:01

Thanks for the reply

DeaDraco's picture
42 pencils
DeaDraco | Sat, 05/04/2013 - 00:45
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I as a fellow designer love it! Readig other somments about not looking as a serious bussiness I kinda agree, but I also think is worth giving it a shot, if you are able to manage you deals with professionalism, I think it is not going to be a problem. I Do see the pencil, I do not recommend to fill the A, it would make it not legible because it´s already spin so it would loose the A characteristics and pass just like a graphism to complet the figure.
I see the potential in this logo for being used in many ways in a combination of colors and also to give way to a very wide corporative design icons and more.
GReat job!

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