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DiveThreads

laughingpalm | Mon, 10/29/2012 - 16:33

Brief from client 

Scuba Themed Apparel Logo

Logo for apparel line targeted to the Scuba Diving industry.

6 Comments

kaosme's picture
63 pencils
kaosme | Mon, 10/29/2012 - 17:08
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Ok.. Looks nice except the "D" in the main text. It is too much. Except that it's very nice.

laughingpalm's picture
laughingpalm | Mon, 10/29/2012 - 18:26

Thanks for your input!

As far as the "D" goes, are you talking about the diver-down flag motif D in DiveThreads? It's meant to resemble that flag...would you have a suggestion?

Shawali's picture
1375 pencils
Shawali | Mon, 10/29/2012 - 19:51
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There are good ideas here. Problem is, there are too many of them. The symbol, the D and the T... You need to simplify.

Keep the fontwork simple and you should be ok.

laughingpalm's picture
laughingpalm | Mon, 10/29/2012 - 20:41

What if we used the widget and the logo name line separately? Would that look better?

2423media's picture
163 pencils
2423media | Thu, 11/01/2012 - 21:37
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As all have said, loose the detail on the text. It takes away from your symbol. The type itself is a nice choice.

Roscoe Sera's picture
7 pencils
Roscoe Sera | Thu, 11/15/2012 - 22:12

Shawali is onto something. How would it be if you got rid of the dive flag motif in the D and just let the whale tail carry the idea of "underwater?" You've already got the word "Dive" in Dive Threads. You don't need the second whale tail in the type, either. Here, I think that "less" is definitely "more." The bid D with the tail is strong enough of a mark without adding illustrative elements to the typography.

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