FairyB

i think the caricature thme "bewitched" doesn´t work for ur logo, maybe u can use some elements like hats wings or somthing like that to refer fairy themes, about color green is used for some organic products meybe can work but it thin i would use some neutral colors

ya tamus is right...

should use light color(pink) for fount..

keep learning ...

Elizabeth Montgomery would be rolling around in her grave right about now..... Try using a magic wand and stardust.... that could work :)

Don't use Impact. It's been seen everywhere for too long.

I think the green works since its dealing with money and a male audience, I like the idea of the bewitched theme but im sure there some issues with that, i would change the fairy font to be a little more mystical. i like impact i think it works, your a book keeper you need a solid strong foundation, impact is in fact strong n solid. not a whimsy air headed accountant thats going to loose my $$

=)

More Tinkerbell, less Bewitched

shawali is right, don't use impact, unless you really can put it in a really nice context. Change with something less bold and more rounded, or something massive and monospace. Now about the symbols, go modern and simplistic, the caricature it seems a little too much in this logo, get solid colors , no outline, and simple form of the lady, a swirl like magic and that's it.

I like the swoosh at the top with the star coming out of it. Maybe you could experiment with the star being an abstract fairy (a glowing ball with wings or something, like zelda) or even a small fairy character like the picture attached(simplified of course)? Just some options, I think leaving it without some kind of character would make this super generic and boring. The main font could use some work, it looks a bit typical, but you're on the right track. Get rid of the bewitched drawing altogether I'd say.

Hi. You are using and "oldschool" image (that I really like). But the font used (impact) dont combine... Try a diferent font. I'm giving you some exemples but maybe you should change colors.

Well, geracao ideias has just nailed it. If you listen to him and do what works best for you, you will be on the right track.

I also agree with most of above comments... Impact is too bold. You must also be careful that it doesn't turn out to be a "make-believe" scenario for the bookkeeper (hence: fairytale...) You want the customer to trust the work. (You also wouldn't call a company "hope investments" - do you?)