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Feather Files

Brief from client 

Logo needs as simple as posible and the use of the feather is ideal.

This logo is for a new software that compress raster files up to 90% of the original file without losing resolution.

7 Comments

gesaelr's picture

Any Constructive criticism will be highly appreciate it.

cooperads's picture
160 pencils

The real feather isn't working. Try doing something that is easy to reproduce. If you had to blow this logo up to billboard size, it would disintegrate. A logo needs to be scalable. Why not do the cross bar on the F as a vector feather? That would be preferable to this. This just reminds me of an old feather cap.

Jarvis_42's picture
2 pencils
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Definitely doesn't work. At all.

j.o.y's picture
237 pencils
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Critiques are usually more helpful when you explain WHY something isn't working.

j.o.y's picture
237 pencils
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I agree- ditch the realistic photo feather and go with a vector illustrated one. It will save you many headaches down the road and will most likely be more visually interesting.

Shawali's picture
1281 pencils
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This logo is everything but simple.

All the above comments are valid.

This logo is very poorly planned and executed. Avoid pixel-based visuals.

Scrap this and restart form scratch. Do a bit of research on this particular market, then get inspired by great designers (www.logopond.com www.fromupnorth.com www.dribbble.com www.pinterest.com) and then turn off the computer, grab a pen a few hundred pieces of paper and sketch for hours on end. This is the best way to come up with cool ideas.

ErinsSonicYouth's picture
77 pencils
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There is no scenario where you should use a photo for a logo.

There are dozens, upon dozens of ways to make a vector feather and have it work globally as a brand. I would take Shawali's advice, as it is the same exact advice as I was going to give.

It also does not help that in your brief, you did not describe what kind of company this is for. A logo should reflect the ideals and purpose of the company. The "Version 2018" doesn't seem to make much sense in this regard either. I understand that this is a program that may update annually (Just like Adobe), however Adobe doesn't put the "2018" in their primary logo.

Version history