Gift
lievendegrauwe | Mon, 08/13/2012 - 08:56
Brief from client
One of our key values is craftsmanship and tradition, so therefor I started with a vintage shaped symbol. One could also see a honeycomb in it, as one of our products has to do with quality fresh food. The 'since 1992 (which is very old in webterms) adds artisanality.
I've kept it as simple, light and powerfull as possible.
What do you think?
One of our key values is craftsmanship and tradition, so therefor I started with a vintage shaped symbol. One could also see a honeycomb in it, as one of our products has to do with quality fresh food. The 'since 1992 (which is very old in webterms) adds artisanality.
I've kept it as simple, light and powerfull as possible.
What do you think?
6 Comments
Very Simplistic but i think it works.
Maybe bump up the date? 1 or 2 pts
Weeeeeeeell it sure is simple... I guess I would almost vote 'too simple' but if you're wanting something really REALLY simple then you've achieved it here. I agree with Monito about upping the font size of the date one or two points. I guess I'd also either leave off the faint stroke on the inside of the 'honeycomb' shape or make it more bold.
All in all it's a little too simple for my taste- it borders on boring. I do like the font you chose, but I wish there was just something.... more!
I'm with sara, it's so simple it's bland. I have a really hard time with "Gift" and then "Gifts and Flowers". It's seems so redundant. Like the honeycomb shape.
Simplicity itself, with an old-worldliness that isn't cliché (yet) for a web business.
I'm not too sure of the bordering on the lettering, and I think the sub-line ought to be the same width as 'GIFT'.
Finally, the ampersand. It looks a little dull as it is, why not use a more interesting one?
e.g.
i find it a little to simple, which is strange for me as usually i dig really simple logos and for some reason it reminds me of a stock logo i could find on somewhere like shutterstock. I also have a hard time with "Gift" and the"gifts and flowers" seems a bit odd.
Craftsmanship, tradition ,vintage, artisanal, simple, light, yes, but I'm not quite sure about powerful.
It works on all the levels you outlined, the only critiques I would have would be based solely personal preference and wouldn't give you a better logo just a different one.
Good job.