Groovy Vape
DavidBoom95 | Wed, 10/29/2014 - 05:52
Brief from client
Own ecigarrete company in Colombia.
My shop express vaping ecigarretes as something fashion, fun and elegant, just as a clothing company product.
Groovy Vape, A company of ecigarretes, tried to express fun, freedom in "Groovy" font, and luxury and quality in "vape". The drop shape is for "eliquids" that are used to fill the ecigarrete.
6 Comments
I like it. But "vape" isn't centered.
Your typography looks okay, but I would make your shape a bit more "elegant" or "fashionable," as your branding suggests. There seems to be a slight disconnect between the large drop shape and your target audience.
Also consider using something that reminds people of the vapor. I realize the liquid used for the ecigs is represented by a drop, but perhaps then you could consider a more streamlined droplet. As it is, it just seems like it's missing something.
How about something like this? I´ve spent a lot of time trying to put vapor references in the drop, as a negative shape, but cannot do it.
It might be a better option to remove the type from inside your symbol and explore options with a separate symbol and text. Unfortunately, with the script you have selected, it's always going to look like something is off or not centered. Either VAPE will be centered in the decenders of your script and it will look off-center of the droplet, or you could center VAPE in the droplet and it will look off-center from the text. It's kind of a catch 22.
I'm not saying I don't like the typefaces you have selected, it's just how things are lining up.
I like what you have started with and overall I just think it needs only some tweaking before it is amazing! You need more breathing room between the text and the drop shape. I would work more on the fluidity and smoothness of the groovy text and come up with a better way to have the "vape" in there, it looks uneven and misplaced right now. Fix those and you are golden! Good job overall!
Use serif in "VAPE".