Group Vompre

The idea seems to have merit, there is a bit of cultural/language confusion for me in the brief, so I have to imagine the symbolism is lost on me for that reason.

However, there are some opportunities in the design. First, the font choice is not my favorite. The rough-edge nature of the font when paired with the very smooth 3line symbol fights too much. The font is also poorly kerned, sensitivity to design should be added to improve the overall look - one specific example is the spacing between V o m; the v stands further away. Notice, too, the way the M intersects the P, that marriage could be smoother (same with u & p).

Next, I might suggest a second font that may allow a bit more nesting of the elements, Groupo, Vompre, & CA all appear somewhat disjointed, the first tow appear to be similar in font & weight, but CA appears lighter or slightly different font. Also, the groupo & Vompre could nest closer together to feel more unified.

Lastly, the 3points created by the 3line symbol are very severe & pointed, yet they do not interact with the design as a whole - the first point implies connection to the tail of the E, 2nd point addresses the C at its center & 3rd point seems to also address the C. Think about the way the eye views this path & implied motion/interaction.