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HHE 2014

afivector | Fri, 09/05/2014 - 09:33

Brief from client 

logo is made ​​in the form of traditional logo
give some tribal symbols on the logo
some logos that I like
1. steam
2 Mr. Bread
3. Mc Donald

1 Comments

xKillswitch's picture
424 pencils
xKillswitch | Fri, 09/05/2014 - 21:49
Idea
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Symbol
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Typography
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Colors
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I'm not getting "tribal" vibes from this piece. I'm instead seeing tropical, splashy shapes within the letters. With that aside, using these kinds of interesting shapes serves as a strong foundation for an eye catching logo. I have a few improvements I would suggest.

Creating the first "H" larger than the other two does nothing for the design in my mind, and the smaller type is far too off-centered for my liking.

I'm not sure what letters the client wishes to be emphasized, perhaps three letters is a bit much for complex shapes? I would simplify it to using to one letter, and use the M in Malang.

Lastly, I would arrange the gradient direction a bit more logically. The upper text moves from dark to light, where the smaller text transitions from light to dark. I would also argue that the colors seem too dull for a logo.

Great start, but the above suggestions could improve your product.

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