Institut Joquin Fernandez

Google traduction...sorry

Scanner (X-ray): The initials are scanned by a line which symbolizes a scanner, the latter revealing the skeleton of the character. This metaphor is nourished by the process by which the analysis will decode the motivations, attitudes and behavior of the target audience

Accuracy: The accuracy of own analysis is represented by the ribs that define the character, the accuracy being inseparable from the analysis steps

Construction: The construction is also emphasized by the grids. Each step of the analysis must be built so strucutée because they are integral to each other. A misinterpretation can strongly affect the sequence of steps

Decision: It was thanks to comments made in the analysis we can draw conclusions and make decisions by extension. The right side of "F" is emerging of an accurate and secure as it is highly contrasting with the background.