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kevin foo

Brief from client 

j & j alarms

5 Comments

JoshTMoore's picture
63 pencils
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Your trying but it seems like you are spinning the wheels with nothing happening.

Kerning is bad

Text doesnt work

Your symbol doesnt make sense

Colors are not there in my opinion

You dont need the red lines

try a sans serif font

make sure the spacing is appropriate

come up with a simple symbol that reflects the company, maybe do some sketches and see what you get

phino's picture
35 pencils
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i don't see where the wheel comes into play. the type is too generic and not the right typography. everything Jost just said is basically everything i agree with

carlos 86's picture
10 pencils
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simply it's not a logo...those are elements in one scene and they don't match... drop this one...come up with a concept that's the important thing...and then visualize it in a simple way...good luck...

kevin foo's picture

another try with what I see as important and simply express it

carlos 86's picture
10 pencils
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it doesn't works......

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