KORM
Newt414 | Tue, 08/14/2012 - 10:40
Brief from client
Bright colors, modern look, Korean look but not too much ethnic.
Shop sells snowboarding wear from Korea in Russia.
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14 Comments
Additional view
One thing that pops to mind immediately is the brightness of the colors you have chosen. I think you should consider toning them down as things that are that bright on screen (where they have light flooding through them from the monitor) never print the same way.
The other thing that you might want to change is the size/color of the subtext. It's SO very small and SUCH a light gray color that it kind of gets lost. I would darken it and make it at least one if not two point sizes bigger. Could it be big enough so that it's just as wide as the rest of the logo??
>never print the same way.
Only If you print it in CMYK on mate paper.
Otherwise you can use luminescent pantones on gloss paper, or even oracal films of any possible colors on any other surfaces. It will be bright enough for my purposes.
>It's SO very small and SUCH a light gray color.
Subtext will be used only in big size, so size is fine. It is 50% black. And its not really light.
P.S. Maybe your monitor is setted up for too much brightness, or not calibrated?
Sorry, my mistake, i mean fluorescent pantones.
I was just giving my critique, you see. That's what this page is for- giving critiques of logos that are uploaded. Your logo was uploaded so I assumed you'd be willing to read critiques rather than just point by point tell my why my opinion is incorrect. (Which it's not, btw. It's an opinion and thereby I'm entitled to having it just so.)
I stand by what I said (I still don't like the colors and 50% gray or not, that color is too light!) and I assure you my monitor is 'calibrated' juuuuuuust fine. If you're going to be printing on an offset press with your fluorescent Pantones mixed for you, then yes- you'd have a much better shot at getting them that bright. That I will agree with you on.
But perhaps you should take your logo off of this page if you don't want to hear what others have to say, or aren't prepared to take anything into consideration. Kind of seems like you were expecting all green thumbs up and that's the only thing you wanted to see!?
You're clearly prepared to defend your design!
I don't want to get on the wrong side of you, and I don't think I can comment on typography when it's in an alphabet I can't read.
The colours are perhaps optimistic...
I have to agree with Newt414 the colors look fine to me, I'm guessing 100m, 25c-100y, 100c-10m, 40m-100y. I wouldn't shy away from using a rich black for the tagline. The black would actually help the bright colors appear brighter and would make it easier to read on signage and smaller versions like business cards.
It is m100 - с25 y100 - с70 m10 - m40 y100
Okay, thats better?
I like it.
I like the design and colors
I don't want to get yelled at =)
i lIke it, and i think the colours are fine, i Understand what Saraqroxy is saying but i dont think you will have much problem getting those colours to print bright especially if you go to a decent printer to get them done. the black subtext works much better in my opinion
ok ,sara got mad and the colors are bright. I tend to like the colors and the typography, anyway you should be careful about printing and categorically add some weight to the sub text. The strong point of the logo is the lettering anyway, not the beautiful eyes burning colors.
"катайся для удовольствия" means "ride for fun"