Laboratory studies of the body in performing arts
fabriciocosta.work | Sat, 11/22/2014 - 18:00
Brief from client
In brazilian portuguese, call "Laboratório de estudos do corpo nas artes cênicas". That form the acronym LECAC.
The LECAC conduct studies about body performances in the performing arts, few studies, talk about the answer by arts on the human brain. The proposal was to create a similar symbol of a neural cell, overlaid with a representation of a neural network . The font was inspired by the handwriting of Leonardo Davinci , who conducted numerous studies on the body.
1 Comments
Theres' something really dated with this logo. The main word mark is really messy and looks like it's been drawn by a 5 years old. The subtext is ok but badly kerned. And the symbol looks over complicated and totally random.
Globally it feels like not a lot of sketching, if any, has been done beforehand.
That being said, I like the way you envision it, but in the end it just fails to deliver.
Good luck.