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logo for my consulting firm

Brief from client 

Logo for my consulting and administration office. Classic, formal and retro; but also trust and security.

What do you think about it?

8 Comments

Shawali's picture
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Right off the bat, you can get rid of the bevel & emboss filter. It makes the whole thing look really amateurish, on top of being super ugly.

Also, superposing the two words makes the logo needlessly difficult to read. And confusing also: should it be read as "Anselmi Studio" or "Studio Anselmi".

Colorwise, this is very dull. Dark blue and grey aren't the most engaging colors.

Globally, this is not working at all. It's uninspired and poorly thought through.

Also, why would you call a consulting and administration office a "studio"?

Good luck!

hanselm's picture

@Shawali. U wrote "... why should you call a consulting and administration office a" studio "?
Because in Italian, a consulting and administration office, as well as a medical or legal office, is called "studio". :)
Thanks.

Shawali's picture
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My bad, you didn't mention that this business was in Italy. The use of the word "studio" totally makes sense then.

The rest of my critique still stands though.

hanselm's picture

I only answered your question about the word "study", which was all right.
Concerning your critics, I agree with all of them, but allow me to disagree about the colors. Blue / Gray; Blue / Black or Blue only, are still used today by many companies: Facebook; Linkedin; HP; Dell, and many others.
I think it's also a personal vision, which I respect but I do not share: you probably do not convince yourself.
In any case, I thank you very much for your contribution.

Shawali's picture
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I'm not sure it's very wise to compare your logo to the ones of Facebook of LinkedIn.

But right now, the colors are the least of your problem concerning your logo.

hanselm's picture

Perhaps my English is not good enough or you read quickly, so you did not understand what I wrote. I DON'T COMPARE my logo to that of Facebook or Linkedin, I just said that the colors were similar. That to refer to your critique of colors, that you didn't find appealing. I quote your text: "Colorwise, this is very dull Dark blue and gray are not the most engaging colors."
Regarding the other observations I have already told you that I agree with them. That's all. Thank you.

cooperads's picture
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Please don't get defensive, these posts are designed to help you, not put you down. Regarding blue and grey/silver, they are just so dated. If you love the idea of blue, consider changing the hue to something more rich or eye appealing. Years ago, people would have their business cards done in reflex blue and they thought they were wonderful. There are so many lovely color combinations that help move people to action. Consider looking up the science of color to get some inspiration. As for the overlaying words, it is a non-starter. There doesn't seem to be a great deal of thought behind this idea. A consulting firm shouldn't look disorganized, which this logo does.

hanselm's picture

I am not defending myself: it would be better to say that I am not defending my client, to whom I am making a website, and to whom I have expressed my doubts on his logo for the poor and incorrect readability; the overlapping of the writing "study" on the gray background, as well as the use of the relief (for this reason, seeing that he was not very convinced, I suggested him to submit it to the judgment of other people and he wrote to this forum).
I anticipate this, I return to the discourse on color. I would have expected from those who write comments with a more thoughtful criticism. Above all, do not read about science or psychology of color by saying that "Blue and Gray are old and not very appealing colors". The colors are also chosen according to what the brand wants to express - in this case "classic", "formal" and "trust", as written in the previous posts. What should he choose to give these feelings, maybe red? Come on. When I pointed out that it was the same color used by big companies (Facebook, Linkedin), to defend your opinion you have distorted the speech by saying not to compare "my" logo to those. I had absolutely made no comparison, but only an example of the use of that color to make it clear that you can not define the colors out of fashion or not very endearing: it's the whole. However, those who submit to the trial must accept the comments - and my clients have accepted them - but even those who comment must not be arrogant: do you agree?
Having said all this, I salute you and wish you a happy new year, even if it is late.

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