MyConstantino

This is a great icon...if it was not for a women's handbags brand. it's so masculin, have you tested this icon on women? If it does not attract women why would you use it for a women's brand? What do women say about it? What is the equivalent style-wise of a moustache for women? Maybe a tacky diamond? how about a massive diamond on the bag? Make it coherent to your market.

Yes, I know that idea with mustache is very risky and strange. All women to whom I have consulted, say that they never would have bought something with mustache on it, but I am not yet ready to trust. I believe when you see only the name and logo is nothing but when you sees the whole concept of brand, including design patterns, advertising, and general overall concept is quite another. Most professional designers or marketers would reject the idea immediately, but it really is so contrary and offensive? We are planning to put mainly the name of our Constantino production, and when put and mustache, it would be in the form of small golden emblem of a width not exceeding 1.5 cm. So small and so cute on the handbag.

I really like the idea of ​​a diamond instead of a mustache, but you lose the connection name-logo. Thus associative get something like "This is my Constantino. Constantino the diamand!", But we aim to achieve the effect "This is MyConstantino! What's yours?", So you must be a fictional element that is directly related to personality Constantino.Connection between the brand and creator/designer.
I tried to put stylished tie instead of mustaches, but at the moment I don't like it.

I know that ideas cost money, but if somebody want to give me a free advise I will be more than happy!

By the way I reviewed in details most fashion brands. Most of them avoid the use of distinctive symbol. They used only the name of the brand in the suitable tipography. I am not sure, but is it a good strategy?

Greetings!

It's looks to me more of a kindly uncle's moustache than a 1920s military general's. I don't see what's wrong with it - I wouldn't be put off (then again I've never been compelled to buy a handbag either).

I don't agree with the comments on what the mustache represents i think in today's state people see the mustache as a joke, a funny thing, something cool...
The 1920's mustache has had a big come back in recent years but the youth do not see it as power, security, strength, devotion, loyalty... At least in my area... i mean i just bought some pretty dope glasses that have a 1920's mustache hanging down from them... more of another stupid fad in my opinion.
overall... cool logo

I am torn on this one. Instinctively, with my design head, I like it. The mark works extremely well and compliments the typeface. Thinking as a consumer and on behalf of people that are not 'creative', it is very strange. I am not saying that it is wrong and in my opinion, it could lead to some extremely memorable and clever advertising. In the eighties, shoulder pads were big and women used this as a symbol of power and equality. The logo could be refined to look like a lip rather than a moustache. This would reflect femininity and sexuality instead.

Thanks for the comment and ideas!
I'm really trying to change the mustache with another symbol like female lip, but in this way I'm losing the connection with the brand person Constantino.

I've said it before and I will say it again. I always thought that in the fashion industry is more important to be individual, conceptual and perverted than practical and logical.

And.. Maybe I need more female comments.

I'm a chick! While I do like the logo (it's simple and clean!) if someone showed it to me and said "What do you think this is a logo for?" I'd never have guessed upscale handbags. As an upscale handbag owner myself I can agree that this doesn't exactly look like most of the other logos, which isn't necessarily a bad thing... but at the same time, it doesn't really scream (or even say loudly) 'luxury handbags'... Or at least to me it doesn't! It seems like a lot of existing logos in that arena are (as someone stated above) typically just classy, elegant typography or type treatments to a letter or two.

saraqroxy, thanks! I fully agree with you, but I spent many hours looking logo designs for almost all companies for bags and I have not seen any project that screaming "luxury handbags".

EDIT:
Forgot to mention something. If the logo screams "luxury handbags", the company will not be able to expand the product range with accessories, and why not a male business bags.

My only conversation about mustache with friends showed mustache like this (or a bit smaller than this) to be sexy. In general you can put any good typeface on a handbag. It will look good. If I would do it for myself I would give more attention to changing the typeface than the mustache. Yes, the conversation will go nowhere if we will say that lines of IBM or Apple logo scream "luxury". We all attach "luxury" tag to logos later, when we see the price tag.

I really liked the idea, its neat, clean and the typography its just perfect, what if you try to create a handbag of it, look...

Yes, I've tried several similar ideas, but for the moment I stay away from them. Especially for me the idea is a little bannal. Also we plane to sell accessories and man business bags in the future and this kind of logo is not suitable for that. I don't know... I'll think about it again tonight.

EDIT: Just one question outside the topic. Why nobody in this web site wants to give him vote for "idea", "symbol", "typography", "colors"? It is not important for me, but it is interesting...

What do you think about this one?
I really like the idea, but I'm worried about the lack of any emotion, so for now the original version still my favorite.

I give you thumbs up for the idea. Never ever would I think of making a mustache a logo for handbags..! I think your concept is clever, so keep with it. don't change too much, but the box around the mustache bothers me a little. Was it supposed to be a handbag? I didn't recognize it at first glance, what you should try to achieve in a logo. But anyhow, you may go drink a beer for work well done.

As for the mustache, obviously no way to use it for women's stuff of any kind.
On the graphics: looks good if you look at it from close enougn. If you step back a little, you will not figure out what's on the picture. You see that it's some nice graphic design but have no idea that it's a mustache. The reason is simple: you don't put 2 dark colors this close to eachother because they will kill eachother. It's so basic that you don't commit such mistake in graphic design.
The conclusion: forget the mustache for a women's brand and separate dark colors from eachother if you want your graphic element to be recognisable.

Your comment in your description:

"Studies show that mustaches are symbol that does not attract women sexually, but they are a symbol of power, aristocracy, security, strength, devotion, loyalty."

Is kinda self explanatory here, now while I WILL say that your logo is clean, simple, effective, etc. I can't help but disagree as to what market you're trying to appeal to.. If you're goal is to use this logo to appeal to women - Then sadly this logo will not be effective at all.

On the other hand, I like your posted revision:

http://www.brandsoftheworld.com/sites/default/files/74.jpg

I really like this one more because it will appeal to women better - to be blunt.

Designing for the female demographic is perhaps one of the hardest things to do, because women are very social and self-image type of beings. What I mean is that imagine if a girl has a handbag with this logo. Chances are that she will want to show it to her friends, chances are they will ask her questions, and the first set of questions will include something like "Omg is that like a MUSTACHE? Why do you have a MUSTACHE on your handbag? Is that like a MAN'S PURSE?" You see where I'm going with this?

At the moment it comes off as too masculine, which puts women in an awkward frame of mind if they plan to buy it - You don't want that to happen.

In all what is your demographic? Are you trying to appeal to men only? Then the mustache will work. Are you appealing to women only? Then it needs to be changed. Are you trying to attract both? Then I would go with something that relates to both genders, I think it can work with your other post:

http://www.brandsoftheworld.com/sites/default/files/74.jpg

Also you need not have any fear of it being original. It looks original enough. And actually there are lots of luxury brands out there that are original:

http://luxurysociety.com/articles/2012/06/the-most-searched-for-handbag-...

It doesn't have to be just text, but if you do some deeper digging you'll notice that these brands have nice assisting logos.

Also your colors, if you would like to become a luxury brand, you may want to stray from the "brighter" colors. Luxury logos are more muted and more warm. Fall colors go well with luxury. The hot pink is a little too cliche if I may use that word, and may appeal more to a younger less wealthy audience! Black and white, Muted browns and oranges, tans and grays for example are the colors that you would be more effectively using.

http://blog.companylogos.ws/luxury-brand-logos/