Brief from client
MyConstantino - Luxury, real leather, italian handbags brand
Yes, the basis of everything are the mustaches. We settled on this symbol for a long time looking for an element that makes the connection between the name and logo. So we create a coherent image of own character, which is actually of the creator (designer) of collections (for example). Studies show that mustaches are symbol that does not attract women sexually, but they are a symbol of power, aristocracy, security, strength, devotion, loyalty. Moreover, they are well recognizable symbol which contributes to better visibility of the brand and to improve corporate identity.
Any other ideas to replace the mustache?