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Optimal Patients

Brief from client 

This is for a dental digital marketing agency.

Let me know what you think, please.

Also, there is a hidden object in the logo. It would be awesome if you told me if it was hard to find (or hard to know what it is) or not.

Thanks!

8 Comments

cooperads's picture
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Whatever is hidden there is hidden. I am sure when you reveal what it is, it will be noticeable. For the time being, it appears as though you randomly used color and put a solid line across the top of your letters to guarantee unreadability. I would like to say something positive, but it isn't there.

jokone1's picture

Gotcha. I won't reveal it just yet as I wanna see if others find it hard to see as well.

Thanks for your input, and if you have any suggestions I'm all ears.

Shawali's picture
1288 pencils
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Well, I tend to agree with Cooperad. Although I find there are some positive stuff to say about your logo. Chiefly, the font. It's pretty neat. I like the rising green parts, but is there a particular reason they should be on these specific letters (is the boss called Tim? ;) I also like that dark grey/bright green color scheme. Works pretty well with that kind of business.

Now, the rest, you can rid of. As Cooperad said, that big bar makes the whole thing unreadable and serves no valid purpose. Same goes with the bar on the T. I suspect this what you've "hidden", although i have no idea what it is. Frankly, unless this is mindblowing, forget about it.

Keep it up!

jokone1's picture

Thanks Shawali! I was waiting for your critique.

Ive put the green bars there, because it was the only place I could find in the OPTIMAL word lol. But I could erase the one in the T, and stay with the IM, which also means Internet Marketing.

The other Option would be to make the entire M with only rising bars, or put the bars in the TIE part of PATIENTS.

OK, the hidden object is a toothbrush with toothpaste.

The T is the head of the toothbrush, and the bottom part of the L is the toothpaste.

Ive tried to make the toothpaste green as well tot make it more visible, but it could also be interpreted as sales collapsing after the raise.

Do you guys see it now? is it worth it?

Thanks again

Shawali's picture
1288 pencils
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"But I could erase the one in the T, and stay with the IM, which also means Internet Marketing."

Yes, that could be a good idea.

Forget about the hidden toothbrush. It would have been a good idea if 1) it didn't complicate the logo disrupt the legibility and 2) once revealed it just blew everyone's mind. Which it so didn't ;) That was a good thought, but I don't think it works in this instance.

Just keep things simple. Don't try to cram a thousand things in your logo.

Focus on what's actually working and show us how it looks.

Keep it up!

j.o.y's picture
237 pencils
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My guess is toothbrush- with the bottom of the L being the toothpaste? Which makes no sense that that part wouldn't be green to look like toothpaste instead of the random letters????
Either way- it's not very clever, and my guess may not even be correct- so it doesn't work. I'd heed all the above advice! Good luck.

jokone1's picture

Yeah, that was it. I've already tried in green as well, but it could also be interpreted as sales collapsing after the rise. That was the problem.

Well, I guess it isn't worth it then.

Thanks for the input.

j.o.y's picture
237 pencils
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It could be a nice idea- but the way you have done it sacrifices the word. It makes it less legible and the idea look forced having that solid bar across the top of all the letters. And you did have to "force" it because the capital i's don't match! =/ Maybe there is a more clever way, but I like the font you have chosen, so make sure it doesn't take away from the type!

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