PacDire
Bariqo | Mon, 08/10/2015 - 08:32
Brief from client
It's a logo that belongs to me and two of my friends. We buy, sell and ship everyday goods across Australia from underwear, perfumes to watches. Pac is short for Pack/package and/or Pacific, which is our region. We ship it directly to the costumer. We are online based business.
3 Comments
I read PacD rect.
I don't think substituting the i with a boomerang works here. It just makes this word mark harder to read. Though I usually tend to advise against merging the symbol and the text, maybe it would be wiser to replace the D with the boomerang since it's more or less the same shape.
Also, you really need to fix that kerning, it's a huge mess right now, especially with the boomerang in the middle.
You're onto something good here, it just needs more development. Good luck!
I was thinking... What if you lay out " Pac Direct " into a shape of a boomerang meaning a top wing of a boomerang being " Pac " and a lower wing is " Direct "? Or even make the entire text out of boomerangs - that would be cool, isn't ?
Try it and see how it will play out.I'm not sold on any of your fonts, as of yet. Good luck.
Sorry not a fan of the colors or font, as a whole it looks too much crowded, add some spacing to let the design breathe :)