Piccoli passi
Macsimon | Sun, 12/16/2012 - 09:52
Brief from client
Create a brand for a family kindergarden called "piccoli passi" (little steps).
Client asked me something simple, fresh and full colored that remind to babyes footstamp and to the family love for the children.
Two little foot that draw an heart on the center of the composition.
Around the feet and around the logotype there are many stars and little hearts to indicate the happy life of children.
4 Comments
I like the idea, but you have to work more on the final result. Try the thxt in caps.
Thank you very much.
I agree with you, but the budget was very restricted so the client was happy in this way!!!
I'll give a green thumb on the font, because it's kind of cute and bubbly like it probably should be for a kids line- but the rest of it is pretty rough. The stars and hearts littering the background (to me, anyway) is just a visual mess, the colors are far too bright (again, to me, anyway)- and I might like the symbol more if it wasn't cluttered together with all of the little symbols in the background. It sounds like it might be too late for changes, but I think this could be a lot better with different colors and without the little shapes hanging out around everything else.
Too much...