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POCOTEX

Brief from client 

High tech and functional fabric brand

It 's a new brand from a fabric maker.
Most of the time,it will printing on the back of fabric.
I don't want to losing too much detail, so I made a simple, logical font type for it.

Obvious, the X shaped like two threads connecting together.

Work by Eason Liu

9 Comments

Shawali's picture
1198 pencils
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I would say it's a slam dunk as usual. But what could be a concern is that the X symbol may look like a barbed wire rather than a thread.

But maybe that's just me.

High-end job anyway. A simple yet cool idea along with a great execution.

easonzhadous's picture
5 pencils

Thanks. You're right, I can see it right now.
But I think it still work. until a better idea come out.

cooperads's picture
138 pencils

My only concern, and I don't think there is any way to prevent it, is that it feels like the letters are shorter on the left and taller on the right. I realize it is an optical illusion because of the P, but you add the extra weight of the twisted threads on the end and it exacerbates the feeling. Other than that, I really like this.

easonzhadous's picture
5 pencils

Yes, you got a sharp vision
How about this?

Shawali's picture
1198 pencils
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I prefer the original one. Maybe you could imply lower the middle arm of the E.

cooperads's picture
138 pencils

That might help. I would be interested in seeing it. I know it is my own visual quirk that led to my original comment.

fredrg's picture
79 pencils
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Can't think of one reason why not. Spot on.

easonzhadous's picture
5 pencils

Thank you!

M@'s picture
345 pencils
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Love it! great job

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