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Rediseño de La Bella Easo
pacoxo | Mon, 01/30/2012 - 21:40
Brief from client
Is just a proposal, not official redesign.
This is a famous spanish brand. La Bella Easo is a busines of cookies and pastries. For practice I have thought a new design of their logo, doing it simpler and more modern.
Removing the girl is not a good idea. It might be the most significant symbol of the logo. Just looks at Starbucks', they are making the chick bigger and bigger.
The font is, I would say, generic, there's nothing special there that can justify the replacement.
I would keep the colors as they are. Solid, strong colors without gradients.
the restyling of a brand is the most disagreeable that could happen to you
perocedere try step by step:
extrapolate the girl off the oval and use the stalks of wheat in her arms to the girl, a blue label to create a rounded rectangle, leaving the original text ... you have to do one step at a time
Much better if you create a new brand! greeting
il restyling di un marchio è la cosa più antipatica che ti possa accadere
provare a perocedere per gradi:
estrapolare la ragazza, togliere l'ovale e utilizzare le spighe di grano in braccio alla ragazza, creare una etichetta a fondo blu rettangolare arrotondata lasciando il testo originale...devi fare un passo alla volta
Molto meglio se crei un marchio nuovo! auguri
I woud feel like an heretic touching that former logo... looks like a classic untemporaly logo... If you want to sell an improvement for this.. sorry, you should work very hard...
10 Comments
Removing the girl is not a good idea. It might be the most significant symbol of the logo. Just looks at Starbucks', they are making the chick bigger and bigger.
The font is, I would say, generic, there's nothing special there that can justify the replacement.
I would keep the colors as they are. Solid, strong colors without gradients.
the former is better, better design, better colors
i agree with luenib, removing the girl is like you're getting rid of the entire characteristic of his logo.
don't think it was the right font choice either. defiitely like the original one better.
Original logo is brilliant, you are not even close to a good redesign.
Changing this logo would be a tragedy.
It would be like when UPS changed a Paul Ran Logo (that was hot) to the gay little fruity shield they have now
Sorry, the original holds it's own.
very far from the original you have a lot of work to do here. knock down the champion that's all you have to do.
the restyling of a brand is the most disagreeable that could happen to you
perocedere try step by step:
extrapolate the girl off the oval and use the stalks of wheat in her arms to the girl, a blue label to create a rounded rectangle, leaving the original text ... you have to do one step at a time
Much better if you create a new brand! greeting
il restyling di un marchio è la cosa più antipatica che ti possa accadere
provare a perocedere per gradi:
estrapolare la ragazza, togliere l'ovale e utilizzare le spighe di grano in braccio alla ragazza, creare una etichetta a fondo blu rettangolare arrotondata lasciando il testo originale...devi fare un passo alla volta
Molto meglio se crei un marchio nuovo! auguri
I woud feel like an heretic touching that former logo... looks like a classic untemporaly logo... If you want to sell an improvement for this.. sorry, you should work very hard...
original is fantastic...try to stay closer to that with your own personal touch