Reel Keepers 4
buzzroberts | Wed, 09/29/2021 - 23:13
Brief from client
None supplied. Got a phone call from the client. The company does video production, video editing, motion graphics, post production audio, accounting, bookkeeping and tax returns.
They said they specialize in "keeping--whether it's bookkeeping, documentaries or shot logs."
1 Line Version
4 Comments
I'm generally not a fan of the symbol in between word, it can make the logo a bit less legible. Here, some people might read it as "reelOkeepers".
Also, this is the same logo as version 1, just with a different composition.
If it's video production, should not the pictorial element be video related and not film related?
Yes. The client has pushed it in a different direction. They were clear that they really didn't want to accentuate the filmmaking side of their business more than the bookkeeping side.
Back to the drawing board.
I thought when I saw this that the film reel represented a lock and that reel keeping was like preserving film, protecting it, locking it up safe. If that were the case I think this is excellent. Now that I know this is not the case I can't say the logo reflects info about the business.