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Saporito

a_g_s | Fri, 09/30/2016 - 08:35

Brief from client 

Brand concept of for imported Italian foods. Client wanted an organic / natural look

5 Comments

Shawali's picture
1375 pencils
Shawali | Fri, 09/30/2016 - 11:06
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I get an Asian feel rather than an Italian one. Especially with that name, I was expecting something Japanese.

a_g_s's picture
a_g_s | Fri, 09/30/2016 - 12:15

Hello, Shawali

Saporito means 'tasty' in English

Shawali's picture
1375 pencils
Shawali | Fri, 09/30/2016 - 13:53
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Sure, but the way it sounds + the way it looks, I'm sure most people will think it's a Japanese restaurant, until the read the subtext that is. But They shouldn't have to to know what it's about.

xKillswitch's picture
424 pencils
xKillswitch | Mon, 10/03/2016 - 22:22
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Your curves and points appear very rushed. I would spend more time refining the letters to look more elegant, and less choppy and jagged.

Beyond that, this doesn't tell us much about produce. Do some research about similar businesses and competitors and draw inspiration there. Produce very colorful, and limiting yourself to green is doing yourself a disservice.

Good luck.

Multrivel Studios's picture
2 pencils
Multrivel Studios | Fri, 10/07/2016 - 20:32
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I like the big 'S' and I can see the organic vibe in the lettering. Work on the rest of the word and bring some Italian feel through colours and symbols. The tagline and b is 'S' have enough organic feel so just keep the rest simple.

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