Setvia sweetner
David Tomas | Tue, 09/23/2014 - 02:51
Brief from client
Logo for packaging.
Product: 100% natural sweetner, calories free, made from stevia rebaudiana (a plant) leaves.
The whole package will have multiple vivid green variations.
5 Comments
I like the script with the sans serif but I can't get over the big "V" it doesn't work. I would also work on scale and placement of the tagline. Also I do not like this version of the green it is reading as a dirty golden yellow/green. I like the direction though, keep going and working on those few things and you will have a really successful logo!
that green is awesome on a package.
I noticed the V too but it makes the "Via" portion, meaning to pass through, stick out. I suppose it lends more to the name as these sweeteners don't get metabolized by our bodies so they sweeten the taste and then pass right through. lol
You are worng with "sweeteners don't get metabolized by our bodies", actually "stevia rebaudiana", the plant behind the name Stevia, is not based on glucose. It's just a plant, with very sweet taste but with No glucose, so it has ZERO calories, but 100% natural (because it's a plant), and not an artificial sweetner.
More here: http://www.stevia.net/
David that is some great work. Nice & clean. You already arrived. No tweaks required.