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Sherpa

Brief from client 

Needing a creative and elegant logo for our creative think tank company. We specialize in mostly events, but would like to expand to bigger areas of commercial or radio media buying. We call ourselves sherpas, because we see ourselves as guides that help lead our clients up their mountains.

For this I chose something not typical. They were either going to love it or hate it. They hated it. I get that they weren't connecting with the mountain goat/ram symbol (it was a long shot of separating myself out from the many many mountain logos), but I'd still like critique and feedback here about it. They mentioned that they had a problem with it being 2D, 3D and having a gradient. I didn't see a problem in this since it still is a clear image to me and in simple grayscale. Love some thoughts and feedback on this.

4 Comments

Shawali's picture
1375 pencils

That's a lot of logos you did there =) I have question though: are these all your clients or you doing spec work?

I'm not so sure about this one. It's a good thing to stray off the usual path but this looks globally too gloomy for a think tank.

Katelin Kinney's picture
26 pencils

Ok I could see the gloomy aspect. As far as the structure and form goes do you this it's too complex? Too many effects going on? Like if this were for a night club named Ram and they wanted dark and mysterious would you consider this successful?
And I'm not sure if you've heard of 99designs.com or not, but they basically just have customers pay a fee (and a portion of that is the monetary reward) and have designers submit logos to the customer's brief. It's just a lot of logo contests basically. Sometimes you get feedback sometimes you don't, but all in all it's great practice for someone like me because I get to see how I compare to other designers- all skill levels. It's great to see how really talented designers react to the same brief that I'm reading. So anyway these designs are ones that I have recently made and have not been selected.

Shawali's picture
1375 pencils

Ho I heard about 99Design, and let me tell you they are the devil!

What they call "logo contest" is just a sneaky way to make millions of designers work for free, giving them the slim hope of making a ridiculously small amount of bucks. They are literally killing the freelance business. You should avoid this ponzi scheme at all cost.

Check out this site about spec work and how dangerous it is: http://www.nospec.com/

If you just want to work on your logo design skills, you can still pick up their briefs, but just don't send them your logos. As a designer, you should be paid for the time you spent working for a client that has personally selected you. You can also come up with your own briefs. Just don't participate into this scam.

Waffles's picture
233 pencils

*Gives Shawali 148 Pencils.*

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