SIIL GROUP
ripondeb6 | Sat, 11/10/2012 - 14:15
Brief from client
Financial Services.........
Brands of the World is the home for the largest library of freely downloadable vector logos, yearly logo awards celebrating the best identities and a logo critique community.
2 Comments
Wow, this is really bad.
The symbol feels like it's been drawn directly on Gimp in 5 minutes top. It makes non sense at all. Beside the color maybe, I don't see any connection with financial services.
Now, "We care your dreams" is wrong. It should read "We care ABOUT your dreams" or "we TAKE care OF your dreams".
But why just a baseline and not the company name? Again, it doesn't make any sense.
Sorry to be harsh, but it feels you got on board with that project without realizing what you were going for.
Not good, my friend. As Shawasli commented, get a company name in there. Think about space and size relationships. Get rid of the unnecessary tangents and rough finishes to the contours. Keep this approach in the back of your mind while investigating a different direction. Oh yes, and make sure the words actually mean something. There's nothing wrong with designing a logo and then using alternate language versions for your tagline.