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slash app development

Brief from client 

1st concept for a startup company in app developent, please leave hints&tips

client wanted the words on 1 line without the displacement at the end.

the colours are chosen in the colour format of regular java code inside the adroid app studio, which makes "/" blue and words after slashes a dark purple colour.

for colour coordination reasons the words app development is the same as the colour used for the slash inside the logo.

any hints&tips for further work are still welcome

1 Comments

Shawali's picture
1375 pencils
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One more step in the right direction, but you're not there yet.

Keep that A normal, just have the right leg/slash slightly pop up above and below.

Fix these horrendous tracking and kerning (tracking = space between all the characters, kerning = space between individual character) Squeezing the letters against each other is rarely a good idea, it screws with readability and makes the whole thing kinda claustrophobic (at least to me)

Colors: keep it black for now. As a rule of thumb, avoid having two dark shades. If you want to put colors, pick two colors top, that compliment each other, one bright, one darker.

The subtext: nah. First it's way too close from the main word mark. Globally, your logo is way too cramped. Let it breath! But I would remove the subtext for the main version (you can always have another iteration with it). But the subtext shouldn't be integral to the logo.

This can turn out to be a really cool, just keep working on it!

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