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Smirk Industries - Circa 2010

Brief from client 

Incorporate abstract face into logo for Smirk Industries a T-Shirt company.
Based on Graphic Tees and Skater type clothing.

It was hand sketched then traced in illustrator w/ pen tool. Not a fan of the font at all

Wow, this is a super old logo I did. Anyway, the company like 10,000 other guys' ideas to get rich off selling "their" unique tees never even got off the ground, unfortunately. He did have some cool ideas.

I got paid though.

2 Comments

cooperads's picture
158 pencils

I really like this. In the thumbnail version I saw two people dancing, then I saw the name and realized it was a face. In many ways it has a strong Asian feel to it, perhaps that was what they rejected. You are right, the font is meh. I would be interested in seeing what branding they did choose.

Carlo_5's picture
10 pencils

Hi - thanks for the feedback. Yeah I dug this on up off an old flash drive. Totally has an Asian feel I agree. The logo was actually not rejected. The guy loved it but never could get his business off the ground.

Actually there’s a lesson there to all freelancers make sure final payment is delivered at time of logo delivery if it is not an established business.

Font sucks - I don’t remember why it was selected.
It would be fun to try and rework it years later if I can find the AI 7 file!

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