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Brief from client 

Group for activism in a smalltown in mexico

it's a simple typography logo with a simple form about a simbol in this town "" a butterfly" it's compose with 4 forms thath join's in the center. "encuentro"

12 Comments

M@'s picture
345 pencils
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i like the typography, but im not sure about the Symbol, it doesnt say butterfly to me. i think the logo itself looks a bit disjointed and unbalanced. The word El to me looks like its floating in nowhere. Its a good start but needs some more work

Arthur Mamou-Mani's picture
32 pencils
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This logo cries for some colours, this is Mexico and it is a butterfly, both famous for thei beautiful colours...

MarceloDMnzs's picture
22 pencils
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agree with both

geracao ideias's picture
269 pencils
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I agree with all of you. Need more color, try do made a more readable butterfly. And use a better mexican font.

geracao ideias's picture
269 pencils
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This is only an example. About color and font

thecuraga's picture
52 pencils
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I like your font choice here, I wouldn't go into generic mexican typefaces just because it's in mexico, it's not like every company in Texas uses bleeding cowboys... Work on the symbol though, it's a bit too abstract.

Virgilio Gomes A.'s picture
37 pencils

Hi, i love the typography, but, this one remember me the thypography by "El Carabobeño", is a newspaper of Carabobo - Venezuela, you should use some colors, good job.

Stephen Fitzgerald's picture
405 pencils
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Yea i agree the symbol and mexico is known for the beauty and colors and the logo should have that in it! great start but needs some refining!

2423media's picture
163 pencils
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It is true that this looks more like a logo for the Bahamas rather than Mexico, but it does look like a butterfly. If you moved the circles in the wings to be more symmetrical, it would help or add a little more (not much) detail to the wings, to make it more identifiable.

kimBLiSS's picture
11 pencils
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I like the shapes in your first symbol, if you could reconfigure them to look more like a butterfly and add some color. Also, I personally think your typeface should be light, airy and flowing ... like a butterfly in flight. Don't think Mexico just because that is where the company is, think about the company and what they represent and do. An encounter is emotional and vulnerable, in my personal opinion.

Theo Brockmann's picture
121 pencils
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A Butterfly? use more colors!

razerrath's picture
32 pencils
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I miss a more clearly visible butterfly and colours!

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