Specialty coffee brand - Grassroots coffee
Colllo | Tue, 10/06/2015 - 03:33
Brief from client
Logo design for a specialty coffee brand with its focus on sustainability and support of coffee-producing countries.
The client wanted the brand to be recognized as specialty coffee and have an aspect which implied sustainability or environmental friendliness.
The logo will also be used at various sizes on different medias
Version 3 and final design to be submitted
Just added some color to the T to give the logo a tad more vibrancy and stretched the 'specialty coffee roasters' beneath the brand name.
Have kept the G the same just because I couldn't seem to make it seem more like a coffee bean without throwing off the rest of the logo.
Hope it still works, Thanks for all the feedback
4 Comments
I'm a bit late to this party, but have you tried to turn the two O, or at least one, into a coffee bean, instead of the G? Or even turn a lower case g into a coffee bean. I think it'd be simpler. Right now, the elongated G doesn't really flow naturally with the rest of the word mark.
Also, the G/bean isn't as thick as the main font, which reinforce that feeling of inconsistency. And the subtext desperately needs to be kerned.
I'm also not sure about having the G and the leaf. It's always better to stick to one symbol, for simplicity's sake.
Nevertheless thank you for the feedback.
As you suggested, i have removed the coffee bean symbolism all together; the image of the coffee bean was all but lost if I tried to make it circular so decided to stick with just the leaf.
I've decided to keep the whole brand name lowercase as the lowercase g seems to suit the flow overall. I've also adjusted any differing font weights and spacing hopefully
I quite like it, actually.
That kerning, though.
I'd fix that.