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Surf Works
Lopestag | Wed, 02/01/2012 - 11:25
Brief from client
Something easy reading, but with force and at the same time simple.Have to transmit peace and spirit
Your surfboard graphic sucks, get some inspiration from looking at surfboard pictures on the net.
Your composition is pretty bland and unimaginative too. Typography is classic but I don't think it works in this case. Surfing is a 'happy place' for people who love it and I think you need to make your logo to reflect this.
I agree with a lot of the other people here. I don't think the color of the surfboard is a problem, just the shape. Either make it a longboard or a new school one, whichever best represents the client. And before you go adding a bunch of designs to the bottom of the surf board, consider that the logo will have to be small in some circumstances, and any complicated design on the bottom of the board will not reproduce well at small sizes. I would also look at surfboards for inspiration for the typography and colors. If these are boards from portugal maybe integrate the colors of the flag - if that is appropriate.
Sinceramente não gostei. O surf é algo que tem haver com natureza e com um estilo de vida. Sendo assim, penso que as cores poderiam ser diferentes e o tipo de letra um pouco mais radical. O trabalho ficou estático... quando o surf é movimento e graciosidade. Apresente outras sugestões.
6 Comments
Your surfboard graphic sucks, get some inspiration from looking at surfboard pictures on the net.
Your composition is pretty bland and unimaginative too. Typography is classic but I don't think it works in this case. Surfing is a 'happy place' for people who love it and I think you need to make your logo to reflect this.
That "O" looks like a... seed, like a coffee bean but green.
I see force but I don't see water.
I surf... I wouldn't buy a board with that logo on it-- just so I wouldn't have to look at it.
Look at other surf companies and get some inspiration.. I wish I had this client.
I agree with a lot of the other people here. I don't think the color of the surfboard is a problem, just the shape. Either make it a longboard or a new school one, whichever best represents the client. And before you go adding a bunch of designs to the bottom of the surf board, consider that the logo will have to be small in some circumstances, and any complicated design on the bottom of the board will not reproduce well at small sizes. I would also look at surfboards for inspiration for the typography and colors. If these are boards from portugal maybe integrate the colors of the flag - if that is appropriate.
maybe integrate a wave (to represent force)
Sinceramente não gostei. O surf é algo que tem haver com natureza e com um estilo de vida. Sendo assim, penso que as cores poderiam ser diferentes e o tipo de letra um pouco mais radical. O trabalho ficou estático... quando o surf é movimento e graciosidade. Apresente outras sugestões.