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Tigrão Lanches

Brief from client 

Lancheria popular / snack bar

2 Comments

Shawali's picture
1375 pencils
Idea
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Symbol
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Typography
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Colors
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I'm sorry, but this isn't looking good at all. It's way too messy and all over the place.

The symbol isn't a symbol as much as it is a full on illustration and these hot dogs and kebabs looks like clip arts you just imported into the whole thing. The tiger looks like a super cheap off-brand cereal mascot.

This is everything a logo shouldn't look like. You need to simplify this drastically.

Basically, a logo could be simple but not simplistic, or complex but not complicated. Your logo falls in that latter category. It's just way too complicated and poorly thought through. You need to get as much inspiration as you can get from great logos and start off fresh by sketching a few hundreds doodles and ideas.

Keep working on it!

Waffles's picture
233 pencils

I think the wordmark isn't bad. It would need some refining, that 'i' is double the thickness of the rest for example, but it isn't a bad start. I like the placement of Lanches, but that font is not one I personally find pleasing. It may not matter though, as the wordmark needs to work with the symbol.

As I completely agree with Shawali, the wordmark may not matter. It might not work with the revised logo.

Good luck, keep trying

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