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To keep or not to keep

eturner84 | Fri, 02/03/2012 - 00:10

Brief from client 

We have only had this logo only for a couple of years now but it is failing to win over those linked with it. What do people think about this logo?

We are a financial services firm in Australia -

see our website at www.hallchadwick.com.au

5 Comments

G13Design's picture
144 pencils
G13Design | Fri, 02/03/2012 - 00:35

Well, it isn't very memorable. The symbol doesn't really have an idea behind it..

The type isn't horrid.. just blah.

I can see why it isn't winning anyone over. But, a wild logo wouldn't be appropriate for your business either.

eturner84's picture
eturner84 | Fri, 02/03/2012 - 06:22

Yes, you are right in that a wild logo wouldn't really work in our industry but I feel there could be something a little more inspirational to it.

The symbol - I assume was created to go with the tag line that has since become redundant "pointing you in the right direction" which is why the logo is in the shape of an arrow.

kaosme's picture
63 pencils
kaosme | Fri, 02/03/2012 - 05:38

The general idea is that the word is too long to be catchy as a logo by itself. and because the symbol is small, uninteresting and at the end makes it worse.If i analyze my psychology behind my emotion when i see this logo:
It looks like a dot at the end of a statement. It says HALLCHADWICK. - and that is it. Doesn't make you wonder more because you think that's all there is to it.

eturner84's picture
eturner84 | Fri, 02/03/2012 - 06:58

I guess now that I mention the slogan, the dot sort of makes sense - as in HALL CHADWICK, pointing you in the right direction. It doesn't make it look any better though does it.

I think your comments are spot on.

kaosme's picture
63 pencils
kaosme | Fri, 02/03/2012 - 08:21

now i see the arrow. I thought it was a mailbox sign :)

like this >>>>>

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