24/7 Zalman's electrical services

Changed the inner part of the " 7 " to look more prominent, as the person is originally from Europe, so it make sence to display it that way. Added a new choice of font, as well.

This is a step up from your last post. Also as a FYI you can post updated versions so people can see the progress easier. This post is an example as shown by the version history on the right.

https://www.brandsoftheworld.com/critique/maple-creative-1

The symbol is much better in this as you can tell the bolt is meant to represent something. The last version I did't even think to look for a "Z' but in this I can see that "Z' right away most likely due to the dash in it. I can also see the "7" though the "Z' stands out more to me. For you I would ask what other people see to make sure the "7" isn't overpowered by the "Z" though either way this is much better in terms of people being aware of a hidden letter or number.

As for the type it feels much better now that you increased the size closer to the symbol. As for the font itself the 24/7 Zalman's one I would recommend avoiding. For one it feels more robotic and cliche to me but, most importantly the "7" looks more like a backwards "F" or an "A" with a missing leg as well as the "L" in ZALMAN, to me at least, feels awkward to look at with how much space it takes up and that bit gonig up at the end of it. Also many logos work with two fonts but, these two font families feel too far apart and that leaves the electrical services feeling disconnected from the symbol and 24/7 Zalman's. Especially since one is in all caps and the other lowercase.

Overall the symbol is pretty solid though I would ask what people see and if the "7" is easy to make out. As for the font I would say it is pretty normal to struggle finding one that fits just right while also not having some wacky outlier such as that "7". Font's are the toughest part of a logo for me so I recommend looking into more fonts and whatever ones you feel fit make sure to see how letters and number look themselves and how they interact in that space and with each other.

Keep up the good work and you'll get a nice looking logo!

The curves on the 2 and the 4 don't jive with the jagged and angler look of the rest of the symbol. I'd explore a more angular type solution for the 2 and 4. I'm also not sure the 7 needs the crossed line to make it more visible and it breaks the flow of the lightning bolt anyway.

I'd also avoid using a fancy tech font for the type. Just use a normal sans serif font that is more angular than curved (like bank gothic for example.) I also wonder if the name is too long and needs to be shortened somehow. Maybe just "Electric" instead of "Electrical Services". I also don't think the Zalman portion of the name should be possessive. "24/7 Zalman's Electrical Services" not only looks long, but it does SOUNDS way longer. So I'd definitely work on the name.

Lastly, I'd hate to say this, but consider scrapping the whole "24/7" concept in the name. "Zalman Electric" is a lot easier to say, and you can easily incorporate the "24/7" idea into a slogan/tagline or the marketing/advertising. Zalman starts with a Z, which is probably the easiest letter to incorporate lightning symbols into.