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ABAMEDIC CSS

Brief from client 

company that sells medical equipment

THIS IS ANOTHER PROPOSAL FOR THE COMPANY

2 Comments

Sandrain's picture
1 pencil
Idea
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Colors
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I think this is a nice concept overall. The waves tie in nicely to medical equipment and the integration with the dot over the i is cute (though possibly a little large).

The use of black, grey, and dull blue results in a definite lack of color, which is OK if that's what you want. Otherwise, you might try a little more color in the tagline (red?) or perhaps a brighter and lighter blue for the waves.

The typeface is fine in isolation but something bothers me about it here because of the combination of letters in the name Abamedic. There is a repetition of similar strokes (the uprights in the B, M, E, D, and I, the slants in the As, and the curve in the D and C) that I find unpleasant and a bit difficult to read. You might try a another font, perhaps one that is not quite as tall, is thicker, or is more condensed. I didn't have this problem with the prior version thought the As were a bit odd.

I also liked the prior version with the squares, which suggest to me LED indicator lights or monitors and are a nice design. But in terms of the typeface, I think the comments by ckoens are spot on.

Shawali's picture
1380 pencils
Idea
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Symbol
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Typography
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The symbol is a bit too random and kinda looks like a spermatozoon =)

The main font is ok but the kerning isn't.

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