Access BoP
Brief from client
create natural, hands on feel and symbolize partnerships, people working with people.
The enterprise brings together constituents from three sectors: the development community, the private sector and the 4 billion people at the Base Of the economic Pyramid.
Working in dynamic synergy, three interdependent, yet discrete figures soar towards empowerment, each adding momentum to an empowering the other.
Figures represent three communities:
1. The Private Sector (big business)
2. Development Community (NGO's, the UN and governmental development organizations)
3.Local Base Of Pyramid communities.
The colors represent the blue sky, green earth and the blue-green oceans.
The enterprise strives to build partnerships among these communities to create what the UNDP calls Inclusive Market initiatives: systems where the rural poor take stakeholder roles across the supply chain in participating companies, as vendors, distributors, suppliers, franchise holders, trade partners and employees, not just as consumers.
4 Comments
Awesome. Looks very organic with the watercolor logo. The only thing I kept wondering was why "B" "O" and "P" were capitalized. Then I figured it out a split second later. But do you think there is a way to bring those more tied into the logo part of the design? Possibly by using the same font as the "ACCESS BoP" line? I don't know. If it can't be better integrated I might suggest just leaving it all uncapitalized. I think it detracts from the design with the random BOP sticking out at you at the base of it.
I like everything about this logo. Except the use and the meaning of why BoP was used.
Great job!
Very nice concept, congrats!