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Adam Gerena

Brief from client 

Hand drawn logo for a local home painting company. He wanted to look like he was an upscale home painting company.

5 Comments

Shawali's picture
1375 pencils

I read "Adam Terena", unfortunately.

And is that a clip art I see there?

When it comes to painter, I tend to think that a corporate looking logo isn't the right fit. I also think that the painter himself should come up with his signature.

ErinsSonicYouth's picture
80 pencils

He isn't a real painter, he runs a company that paints houses for a living. So he doesn't have a signature, let alone does he actually know cursive.

And absolutely not, I drew that brush myself and scanned it in.

Shawali's picture
1375 pencils

Sorry if I came over a bit harsh.

This logo gives the impression that it's for an artistic painter and not a house painter. The graphic style you went for is a bit misleading and doesn't fit the kind of business it's supposed to represent. For house painting business, I would expect something more formal.

j.o.y's picture
238 pencils
Idea
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Symbol
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Typography
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For me, this doesn't really suit a House Painting company- the cursive font and the font for "painting" don't compliment each other well. I disagree with some above comments- I believe you can have a stylized or script font for this kind of company but only if it is done really well and the font choices work well together.

My main beef is that the paintbrush looks more like an artist brush- if it was a wider brush, that would look more like what a house painter would more likely use.

Couple those things together and it feels like an artist painter logo. =(

It's not a bad idea, it just needs some adjustments.

razerrath's picture
32 pencils
Typography
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Colors
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What is the name? I'm not sure if it reads "Adam Terena" or "Adam Gerena". A logo should be clearly readable.

And for a company that paints walls and houses it really looks to artistic.

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