Ale Logística
rodmattos | Fri, 02/03/2012 - 19:14
Brief from client
Transportation company that hauls containers from ships to storage and back. Has intentions to grow as a full blown transport and logistics company doing business by land, air, and sea.
On this version I opted for a simpler version, dropping the ambigram, which I thought at some point was looking too much as a swastika (not a good icon to remember), so I used the lower case "a" of the ambigram.
I like this version more because of the number of negative shapes that was a bit confusing on the ambigram one.
